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- NuSet Dental Implants & Oral Surgery
Dr. Corey Ryan
Multiple Locations
$3.75M
in Revenue on $273K Ad Spend
HEAR IT DIRECTLY
Dr. Jeffrey Burns on What It Took to Find a System That Actually Worked
“You walk the walk. All these groups that are out there, they all say the same thing — we’re going to give you high quality leads. But you gotta walk the walk. And that’s one of the things I’ve enjoyed about working with you.”
Dr. Jeffrey Burns — Jeffrey S. Burns DDS – New Market, VA
Revenue Generated
$1.95M
Engagement
19 Mo.
Total Ad Spend
$144K
Industry avg: 3–5x
ROAs
13.55x
THE CHALLENGE
Rural Virginia. Blue Collar Market. A Practice That Should Not Be Doing $1.95M in Implants.
New Market, Virginia has a population of 3,000 people. The nearest city, Harrisonburg, is 30 minutes away with 50,000 residents. Winchester is an hour out. The average income is below the national average. Blue collar farming community. Dr. Jeffrey Burns has practiced there for 31 years. WVU class of 1994. He built one of the most respected dental practices in the Shenandoah Valley. Five-star service, latest technology, a staff that has been with him for 13 to 20 years. His youngest employee has been there 13 years. But when he tried to build a serious full-arch program, he hit the same wall every rural dentist hits. Patients assume the best care is in the city.
When you’re doing something in your life where you need the best, you always think: I need to go to the city and have this done. I just don’t live in that type of area.
— Dr. Jeffrey Burns
He tried a couple of marketing companies. Both failed. The leads were unvetted. Patients arrived excited, couldn’t afford treatment, and left both sides deflated. Volume stayed at one arch a month, sometimes one every two months.
“There’s nothing that makes you feel bad when you have a patient that’s very excited and has high expectations of being able to do this. And then they come in and you’re starting to talk about price and financing and realize there’s no way they’re going to be able to do this.”
— Dr. Jeffrey Burns
Before-State Pills:
~ 1 arch/month (sometimes 1 every 2 months)
Multiple prior agencies — all failed
Leads not screened for financing
Staff demoralized by bad leads
THE SYSTEM WE BUILT
How We Built Dr. Burns's Full-Arch Growth System
Every element was designed to solve the core failure of every prior agency: unvetted leads and zero consistency.
TREATMENT SETTERS™
1. Vetted Leads - Finally
The defining failure of every prior agency was lead vetting. Patients were being booked without any pre-screening for financing ability. Dr. Burns would invest time in a consultation, build rapport, get excited alongside the patient, and then discover there was no viable path to treatment.
TIE’s Treatment Setters changed that. Financial pre-screening before booking. Credit and income verification. Notes that arrived with the patient. The consults that came in were consults that could convert.
Step result: Pre-vetted — Deposit-secured leads only
TIE Full Marketing
2. Consistency, The One Thing No Prior Agency Delivered
Dr. Burns had been through enough marketing companies to know the pattern. Initial jolt, then slow fade. TIE broke the pattern. Eighteen months in, results still consistent, trajectory still improving.
“You walk the walk. All these groups that are out there, they all say the same thing — we’re going to give you high quality leads. But you gotta walk the walk. And that’s one of the things I’ve enjoyed about working with you.”
— Dr. Jeffrey Burns
Step result: 19+ months — Still performing, trajectory improving
TIE Full Marketing
3. No Weak Spots in the Machine
His frustration with prior agencies was a bench depth problem. The salesperson was great, the account manager was mediocre, the video team was so-so. There was always a weak spot that eventually caused the whole thing to break down.
“You’re not just one face — you’re many faces. And once you get into it, you understand that it’s a finely tuned machine that really works well to get you what you need to have.”
— Dr. Jeffrey Burns
Step result: Finely tuned — No weak link in the system
Treatment Setters™
4. A Team That Made the Most of Every Lead
“As you cultivate that, you don’t have to go ask them. They want to be there because they’ve gotten to know the patient through the process.”
— Dr. Jeffrey Burns
Step result: 13.55x — Verified ROAs
THE RESULTS
From 1 Arch Every Two Months to $1.95M in 19 Months
$1.95M
on $144K ad spend
REVENUE GENERATED
13.55x
verified ROAs
ROAs
19 Mo.
still running — consistent
ENGAGEMENT LENGTH
Before TIE
Volume
~ 1 arch/month (sometimes 1 every 2 months)
Revenue
Minimal
ROAs
0 (prior agencies failed)
Lead Quality
Unvetted, no screening
Agency Consistency
All went stale
Staff Energy
Demoralized by bad leads
After TIE
Volume
Consistent, scalable pipeline
Revenue (19 months)
$1.95M
ROAs
13.55x
Lead Quality
Pre-vetted, deposit-secured
Agency Consistency
Still performing at 19+ months
Staff Energy
Rallied around patient transformation
- $1,956,548 in full-arch revenue on $144,351 total ad spend — a 13.55x return. A rural Virginia GP office serving a town of 3,000 — one of the strongest ROAs figures across the TIE client base. Dr. Burns went from one arch case every two months to consistent monthly volume across an 19-month engagement. The system ran on TIE Full Marketing (Meta + Google) paired with Treatment Setters™ call center handling all lead nurture and pre-consult vetting.
Metric
Value
Total Consults
190
Avg. Monthly Consults
~10
Cost Per Consult
~$760
It's filled this wonderful void - a void that l've had about something I love to do that I couldn't do as much because /didn't have the means to get the patients in. Now that I'm getting the patients in, I'm able to fulfill something that I like to do.
Dr. Jeffrey Burns
Elmtree Family Dental — Columbia, SC
Dr. Burns's Advice for Doctors on the Fence
He was burned by prior agencies. He knows the hesitation firsthand.
“We have been working with TheImplantEngine since late 2024. They have designated people trained in their call center to field all the messages and calls from patients and schedule them for you. If you don’t fully trust your front desk to speak to these patients they have a well trained group of people to field the calls and get you QUALITY leads. We’ve felt a significant positive financial impact since working with the implant engine.”
— Dr. Jeffrey Burns
He had to learn that himself. He admitted he thought he knew it all about marketing. The moment he trusted the system and let TIE run it, things changed.
“We have been working with TheImplantEngine since late 2024. They have designated people trained in their call center to field all the messages and calls from patients and schedule them for you. If you don’t fully trust your front desk to speak to these patients they have a well trained group of people to field the calls and get you QUALITY leads. We’ve felt a significant positive financial impact since working with the implant engine.”
— Dr. Jeffrey Burns
THE FULL-ARCH GROWTH ENGINE
The System Behind Dr. Burns's Results
Every TIE engagement is built from five integrated services. Dr. Burns used two of them – and generated $1.95M in revenue. Here’s the full engine.
Full-Arch Lead Generation
Meta + Google campaigns custom-built for your market. Authority- positioning creative that attracts serious full-arch patients.
13.55
ROAs for Dr. Burn
Treatment Setters™
Dental-trained call center. Financial pre-screening, credit verification, and $50 deposit before booking.
$1.95M
REVENUE BENCHMARK (19 MO.)
Full Arch Academy™
TC sales training to close 35–45% of full-arch consults. Structured process for presenting $50K cases.
35-45%
AVG. CLOSE RATE
Implant Elevate ™
Custom video production featuring your doctors and real patient stories. A year of ad content from two shoot days.
60+
VIDEO CUTS PER SHOOT
Revenue Dashboard
Real-time visibility into ad spend, calls, consults, arches closed, and revenue. No vanity metrics.
Real-time
FULL PIPELINE VISIBILITY
YOUR NEXT STEP
Your Market May Already Be Taken
We work with only one practice per market. You just saw what a fully built system does for a practice like yours. Check if your area is still available.
1
Fill out the form
Takes 30 seconds
2
We check your market
One practice per area — exclusivity guaranteed
3
30-minute Growth Audit
Custom projection for your practice — no commitment
No commitment required. We’ll respond within one business day.
Free Resource
Download The Full Arch Growth Formula
The same framework that generated $70M+ in full-arch revenue for our practices — in a free guide.
- The exact 4-system architecture TIE installs in every practice
- How to pre-vet leads for credit, income, and readiness before they hit your schedule
- Why the $50 deposit is the highest-leverage change most practices can make today
- The TC training framework that drives 30–40% close rates from consults
No commitment required. We’ll respond within one business day.
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