Dr. Corey Ryan
Multiple Locations

$3.75M

in Revenue on $273K Ad Spend

HEAR IT DIRECTLY

Dr. Ryan on Scaling Full-Arch Across Multiple Markets

The implant engine is a great start…for your full arch journey

Dr. Corey Ryan

Dr. Corey Ryan — NuSet Dental Implants & Oral Surgery — Multiple Locations — Oral Surgery / Implant Center

Revenue Generated

$3.75M

Industry avg: 3-5x

ROAs

13.72x

Total Ad Spend

$273K

Engagement

9 Mo.

THE CHALLENGE

A dual-degree oral surgeon scaling across multiple states. $3.75M in revenue across three markets in 9 months with The Implant Engine

Dr. Corey Ryan is not your average implant center owner. He holds both a DDS and an MD — a dual-degree oral and maxillofacial surgeon trained at LSU Dental School and Emory University School of Medicine. He acquired NuSet Dental Implants and Oral Surgery in 2021 and grew it into a multi-location operation spanning five markets: St. Louis, Nashville, Clarksville, Scottsdale, and Boulder.

His model: buy small oral surgery practices at low cost, flip on external marketing, and scale. Nashville was doing $400,000 a year when he acquired it. Three years later, it was tracking toward $8 million annually. The model works — but only when the marketing and lead conversion are working with it.

When Dr. Ryan came to TIE in May 2025, he was already working with another agency. He wasn’t looking for a replacement — he was looking for a partner that could handle multi-location complexity without losing the personal, individualized approach. He was managing five cities simultaneously, flying to each office, doing surgery himself, and personally reviewing every campaign number. The standard cookie-cutter agency approach was not going to cut it.

You’re not just a cookie cutter marketing agency because the problem is there are so many marketing agencies and I have gone through so many marketing agencies

— Dr. Corey Ryan

The other core challenge: lead conversion. Dr. Ryan had seen it from multiple angles across his history of building practices — generating leads is only half the job. Getting those leads to actually walk into the office is the hard part. His front office teams across multiple locations couldn’t sustainably manage the inbound call volume a full-scale marketing campaign would generate.

You have to have a good team that’s answering the phone, that’s following up with the leads…you have to work these leads every single day.

— Dr. Corey Ryan

Before-State Pills:

Multi-location complexity — five markets, all running simultaneously

Lead follow-up gap — front office teams unable to absorb inbound call volume at scal

Already working with another agency — needed a partner, not a replacement

Market-by-market variation — each city required individualized creative, not templated content

THE SYSTEM WE BUILT

How We Built Dr. Ryan's Full-Arch Growth System

Every element was designed around the core challenge: support a high-volume, multi-location OMFS operator with individualized creative, elite lead conversion, and real-time accountability across three active markets.

TIE Full Marketing

1: Individualized Creative Across Three Markets

Dr. Ryan’s biggest frustration with previous agencies: templated content deployed across multiple doctors in the same market. Patients searching for implants are getting hit by ten identical ads with only the doctor’s name swapped out. TIE’s approach was different. For NuSet, TIE executed a full two-day video shoot — producing original content featuring Dr. Ryan, his practices, and real patient stories built specifically for each market.

One patient testimonial video alone generated nearly $2 million in attributed revenue across NuSet’s markets. That is what individualized, patient-centered content does when it connects with the right audience.

I think one of the best things that we did was that we did a full two day video shoot for new content…the filming’s been really good. The content has been amazing, the assets.

— Dr. Corey Ryan

Step Result: 584 — Total consults booked in 12 months across three locations

Treatment Setters™

2: Treatment Setters™ — The Game Changer

Dr. Ryan has built and operated enough practices to know where the money leaks: the call center. Most agencies hand off the leads and walk away. TIE’s Treatment Setters™ handles the entire inbound pipeline — calling leads three times on day one, three times on day two, evenings, weekends — until the consult is booked.

For a multi-location operator flying between cities and doing surgery himself, outsourcing the full lead-to-consult pipeline to a dental-trained call center was not a convenience — it was a requirement. Treatment Setters™ gave Dr. Ryan’s locations consistent conversion without adding headcount to each office.

“I really think the game changer for the Implant Engine is having a call center. That takes all the guesswork out of it. Having someone that’s going to know how to run a call center, knows how to call patients, knows how to get them scheduled.”

— Dr. Corey Ryan

Step Result: ~48.7/mo — Avg. consults per month across three locations over 12 months

TIE FULL MARKETING

3: Transparency and Real-Time Accountability

Dr. Ryan is one of the most hands-on operators TIE works with. He texts his account manager at 6 PM on Fridays. He reviews numbers monthly. He wants to know what’s working and what isn’t — and he wants a team that answers the phone when he calls. That level of engagement is only possible when the marketing partner has built systems for real-time communication and is willing to show every number.

The result: Dr. Ryan expanded the TIE relationship from the first location to three active markets inside 12 months, with conversations underway about the full portfolio. That expansion was earned — not assumed.

“I like the transparency with the implant engine because your model is you’re getting me the leads and your scheduling. Then if you’re not getting them into the door, then I’m going to say, hey, Implant Engine, what’s going on?”

— Dr. Corey Ryan

$302 COST PER CONSULT

Full Arch Academy™

4: A Multi-Location Operator Who Ran the System

The system only works when the operator works it. Dr. Ryan calls patients personally. He checks in with every office manager and sales consultant daily. He reviews reports, updates the platform with revenue numbers, and stays present in the campaign — even while flying between markets and doing eight arches in a day. His hands-on approach is exactly what accelerates results.

“The proof is in the pudding and I’m the pudding. And I like to look at all this and I want to know what’s going on.”

— Dr. Corey Ryan

Step Result: $1.44M — Revenue Generated across three locations in 12 months

THE RESULTS

$3.75M Collected. 449 Consults Booked. Three Markets. Twelve Months.

$3.75M

on $273K ad spend

REVENUE GENERATED

13.72x

verified ROAs

ROAs

9 Mo.

three active locations

ENGAGEMENT LENGTH

Before TIE

Consult Volume

Referral-dependent — limited direct-to-consumer pipeline

Lead Follow-Up

Front office handling inbound — inconsistent conversion

Content

Templated content from previous agencies

Revenue (12 months)

Limited full-arch-specific revenue from marketing

ROAs

N/A — previous agency without TIE full-stack

Account Relationship

Generic agency communication — slow response

After TIE

Consult Volume

449 consults booked in 9 months across three markets

Lead Follow-Up

Treatment Setters™ managing full pipeline — 3x calls day 1, 3x calls day 2

Content

Two-day custom video shoot — individualized per market

Revenue (9 months)

$3.75M — verified across Clarksville, Nashville, and St. Louis

ROAs

13.72x verified

Account Relationship

Same-day responses, weekend availability, direct access to team

$3.75M in full-arch revenue on $273K total ad spend — a 13.72x return across three locations in 9 months. A dual-degree oral surgeon operating nationally, with TIE running three of five markets and a fourth in conversation. Dr. Ryan entered the TIE partnership while already working with another agency — and expanded to three active markets in under a year. The system ran on TIE Full Marketing (Meta + Google) plus Treatment Setters™ managing all inbound lead conversion, paired with individualized video content produced by TIE's Implant Elevate team across a two-day shoot.

I have nothing but amazing things to say about your company...I would say that if you're kind of on the fence, I think the implant engine is a great start for your full arch journey.

Dr. Corey Ryan

NuSet Dental Implants & Oral Surgery — Multiple Locations — Oral Surgery / Implant Center — 9-month engagement

Dr. Ryan's Advice for Doctors on the Fence

He’s built and closed practices. He’s spent $100K a month in markets that didn’t work and made millions in markets that did. Here’s what he tells doctors who are hesitating.

On getting started with marketing and full arch: “Have I been successful in everything that I’ve done? Absolutely not. I’ve had failures. I’ve had to close offices. But just know that the end game is that this is extremely profitable.

On why the call center changes everything: “I would 100% do the marketing and the call center. I would do it all as one package because I just think it takes a lot of stress off. You guys have kind of figured out the algorithms on what needs to be done

On the big picture that keeps him going: “This is fail proof, I would say. A few bumps in the road, a few obstacles — you go through them, work through them and you’re going to be successful. Things are going to work out.

— Dr. Corey Ryan

THE FULL-ARCH GROWTH ENGINE

The System Behind Dr. Ryan's Results

Every TIE engagement is built from five integrated services. Dr. Ryan used three of them across multiple markets — and generated $3.75M in revenue in 9 months. Here’s the full engine.

Full-Arch Lead Generation (USED)

Meta + Google campaigns custom-built for your market. Authority-positioning creative that attracts serious full-arch patients — even in rural markets.

13.72x

ROAs for Dr. Ryan (Metric)

Treatment Setters™ (USED)

Dental-trained call center. Financial pre-screening, credit verification, and $50 deposit before booking.

$3.75M

Revenue in 9 months

Full Arch Academy™

TC sales training to close 35–45% of full-arch consults. Structured process for presenting $50K cases.

35-45%

AVG. CLOSE RATE

Implant Elevate ™

Custom video production featuring your doctors and real patient stories. A year of ad content from two shoot days.

60+

VIDEO CUTS PER SHOOT

Revenue Dashboard

Real-time visibility into ad spend, calls, consults, arches closed, and revenue.  No vanity metrics.

Real-time

FULL PIPELINE VISIBILITY

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