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Care Dental Implant Center
Dr. Drew Phillips
Meridian, ID
$1.52M
in Revenue on $347K Ad Spend
Revenue Generated
$1.52M
Industry avg: 3-5x
ROAs
4.37x
Total Ad Spend
$347K
Engagement
12 Mo.
HEAR IT DIRECTLY
Dr. Phillips on Building a Full-Arch Center From Zero
Like I said, like you’re compared to other people, like the management fee is not insane compared to a lot of other people and it’s a flat fee. So it’s kind of like a no brainer
Dr. Drew Phillips
Dr. Drew Phillips — Care Dental Implant Center — Meridian, ID
Dr. Drew Phillips — Care Dental Implant Center — Meridian, ID — Implant Center
THE CHALLENGE
A brand-new implant center, no patient base, and a first agency relationship that wasn't working. Dr. Phillips built $1.52M in revenue anyway — in 12 months.
Dr. Drew Phillips is not a typical implant provider. He spent years as a traveling surgeon — licensed across four states, flying 150 flights a year, performing 30 to 50 arches a month across close to 20 different dental offices. That experience gave him a pattern-recognition advantage most practitioners never develop. He had seen what worked in the best practices and where the struggling ones broke down. When he was ready to open his own center in Meridian, Idaho, he knew exactly what kind of operation he wanted to build.
What he didn’t have was a patient base, a proven local brand, or a marketing partner he could trust. He launched Care Dental Implant Center on April 1, 2025 — and the first months were difficult. An early agency relationship left him with no transparency into where his ad spend was actually going. When results swung wildly month to month, he couldn’t get straight answers.
What’s really frustrating about using some of these other marketing companies is like, I can control every single thing in my office, except for like some of these marketing companies where nothing is transparent.
— Dr. Drew Phillips
There was also the reality of building the internal team from scratch. His first treatment coordinator quit the night before opening. A replacement who looked strong on paper turned out to be the wrong fit. Every gap in the pipeline — lead-setting, consult conversion, follow-up — had to be identified, tested, and fixed in real time while the practice was open and spending on ads.
We probably did 50% better like night and day by making just a couple changes.
— Dr. Drew Phillips
Before-State Pills:
Brand-new center — zero patient base or local brand equity
Treatment coordinator turnover before and after opening day
Early agency relationship — opaque spend, no transparency, inconsistent results
Building lead-setting, consult, and follow-up systems simultaneously from scratch
THE SYSTEM WE BUILT
How We Built Dr. Phillips's Full-Arch Growth System
Every element was designed around the core challenge: take a brand-new implant center from zero to scale in a competitive Idaho market, with a doctor who had the clinical volume but needed a partner he could trust.
TIE Full Marketing
1: Transparent Ads That Built Momentum Over Time
Dr. Phillips had spent months with a prior agency that kept him in the dark on spend allocation and results. When he came to TIE, the first difference he noticed was visibility. Real-time data on where the budget was going — split between Meta and Google — and a direct line to the people moving it. When something needed to change, it changed quickly. Not weeks later.
“With you guys, it’s been transparent. We sit down and we talk about like where we put money as far as like meta versus Google. And we will get the trends together and move things around as needed.”
— Dr. Drew Phillips
Dr. Phillips had spent months with a prior agency that kept him in the dark on spend allocation and results. When he came to TIE, the first difference he noticed was visibility. Real-time data on where the budget was going — split between Meta and Google — and a direct line to the people moving it. When something needed to change, it changed quickly. Not weeks later.
Step Result: 401 — Total consults booked in 12 months
Treatment Setters™
2: Call Center That Bought Time to Build the In-House Team
In the early months, before Dr. Phillips had the right in-house lead-setter in place, TIE’s Treatment Setters handled the incoming lead flow. When he upgraded his internal team — eventually landing a lead-setter with five to six years of experience in the role — the momentum accelerated further. The lesson he drew from both: the person answering the lead is the most important hire in a full-arch practice.
“You can spend a hundred thousand dollars of marketing a month. If you don’t have the right person calling the leads in a timely fashion and doing it enough times to get them on the phone, then pre-qualifying and then not only pre-qualifying them, but selling the consult — they’re a salesperson — it does not matter how much money you spend.”
— Dr. Drew Phillips
Step Result: 33/mo — Avg. consults per month over 12 months
TIE FULL MARKETING
3: Month-Over-Month Growth That Kept Compounding
The first months had the natural friction of any launch — staffing transitions, learning curve on consult conversion, a summer that other providers said would slow things down. Dr. Phillips didn’t accept that framing. He tracked everything: lead-to-consult rates, credit qualification percentages, same-day versus follow-up close ratios. When the numbers said something was off, he made the hire or the change.
“Month over month we’ve grown. As of now, we have a week left in the month and there’s a pretty good chance we’ll have another record month.”
— Dr. Drew Phillips
Over the tracked 12-month engagement, $1.52M in treatment revenue was generated from TIE’s ads on $347K in ad spend — a 4.37x return. The growth built month over month: the practice was accelerating, not plateauing.
Step Result: 4.37x — Verified ROI over 12 months
Full Arch Academy™
4: A Surgeon Who Understood the Business, Not Just the Surger
Dr. Phillips had done 7,000+ implants before opening Care Dental. He had watched successful and struggling full-arch practices from the inside across two dozen offices. He knew the clinical side was never the constraint. The constraint was always the sales system — who was presenting treatment, who was doing the follow-up, how deposits were being collected to reduce no-shows, how the team was converting consults that didn’t close on day one.
“90% of your closes are going to be on follow up. So having the right person that is organized enough to one, do the follow up — says the right thing so they don’t come across as annoying or pushy at the right timeframe — that is probably the most important person.”
— Dr. Drew Phillips
He built the practice around that understanding. And when TIE gave him a partner who matched it — transparent, responsive, advocate-level account management — the two systems reinforced each other.
Step Result: $1.52M — Revenue in 12 months
THE RESULTS
$1.52M Generated. 401 Consults Booked. A Brand-New Center That Didn't Act Like One.
$1.52M
on $347K ad spend
REVENUE GENERATED
4.37x
verified ROI
ROI
12 Mo.
still accelerating
ENGAGEMENT LENGTH
Before TIE
Consult Volume
Zero — brand-new center, no patient base
Agency Transparency
Opaque spend, no visibility, inconsistent results
Lead-Setting Coverage
No system in place at launch
Lead Quality
Generic, unvetted, low quality
Monthly Revenue Trend
Losses in months 2–3 after opening
Revenue (12 months)
$0 at launch
ROI
N/A — no paid advertising
After TIE
Consult Volume
401 consults booked in 12 months (~33/mo avg)
Agency Transparency
Real-time dashboard — Meta + Google split visible
Lead-Setting Coverage
17.23x
Lead Quality
TIE Treatment Setters bridged the gap; in-house team built out
Monthly Revenue Trend
Month-over-month growth — record months late in engagement
Revenue (12 months)
$1.52M on $347K ad spend
ROI
4.37x verified
- $1.52M in full-arch revenue on $347K total ad spend — a 4.37x return — from a practice that had been open less than a year. Care Dental Implant Center started from zero: no existing patient base, no local brand, no referral network. The growth compounded month over month across the 12-month engagement, with record months late in the period. The system ran on TIE Full Marketing (Meta + Google) paired with Treatment Setters handling inbound during the early staffing-build phase. Transparency was the deciding factor in choosing TIE — and it showed in the results. Dr. Phillips could see where the spend was going, move it when trends shifted, and trust that changes would happen fast when they needed to.
I think one is the transparency. Two is, the management fee is reasonable, especially with what you guys do. I think it's honestly, for what you guys do, it's inexpensive. Your ads — I mean, go and look at like my Facebook ad library. It's like your ads versus anyone else's. It's a night and day difference on the actual ad. They're very good. They're very compelling. They get people to click on them.
Dr. Drew Phillips
Care Dental Implant Center — Meridian, ID — Implant Center — 12-month engagement
Dr. Phillips's Advice for Doctors on the Fence
He’d been burned by an agency that wasn’t transparent. He launched a practice from scratch and lost money in months two and three. He almost didn’t make it through the first quarter. Here’s what he says now.
I would tell them to give it a shot. You have to give companies time to figure out what works. And with you guys, being so transparent, it’s more comfortable to be able to sit and kind of watch it build
On what makes the account management relationship different:
My account manager Colson with you guys — he answers the phone when I call him. And if he doesn’t answer, it’s the same day. Very rarely has he ever not got back to me the same day. That’s worth more money than anything.
On what it takes to close full-arch cases consistently
People don’t like — selling is not an easy thing to do. These people know they want it. That’s why they’re here. And it is expensive, but you have to sell. You have to build the value in it.
— Dr. Drew Phillips
THE FULL-ARCH GROWTH ENGINE
The System Behind Dr. Phillips's Results
Every TIE engagement is built from five integrated services. Dr. Phillips used two of them — and generated $1.52M in revenue from a brand-new implant center in its first year. Here’s the full engine.
Full-Arch Lead Generationk
Meta + Google campaigns custom-built for your market. Authority-positioning creative that attracts serious full-arch patients — even in rural markets.
17.23x
ROI for Dr. Winterholler
Treatment Setters™ (USED)
Dental-trained call center. Financial pre-screening, credit verification, and $50 deposit before booking.
$1.52M
Revenue in 12 months
Full Arch Academy™
TC sales training to close 35–45% of full-arch consults. Structured process for presenting $50K cases.
35-45%
AVG. CLOSE RATE
Implant Elevate ™
Custom video production featuring your doctors and real patient stories. A year of ad content from two shoot days.
60+
VIDEO CUTS PER SHOOT
Revenue Dashboard
Real-time visibility into ad spend, calls, consults, arches closed, and revenue. No vanity metrics.
Real-time
FULL PIPELINE VISIBILITY
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Free Resource
Download The Full Arch Growth Formula
The same framework that generated $70M+ in full-arch revenue for our practices — in a free guide.
- The exact 4-system architecture TIE installs in every practice
- How to pre-vet leads for credit, income, and readiness before they hit your schedule
- Why the $50 deposit is the highest-leverage change most practices can make today
- The TC training framework that drives 30–40% close rates from consults
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Right column: Book image — The Full Arch Growth Formula guide cover
