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Advanced Dental Lounge & Implants
83%
18 Mo.
$4.2M
9.8x
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When Patients in Murphy, TX Searched for “Implants”, Their Practice Was Nowhere to Be Found
Advanced Dental Lounge & Implants is a full-service implant and cosmetic practice in Murphy, TX, a fast-growing suburb in the Dallas-Fort Worth metro. The clinical quality was strong, patient reviews were solid, and the practice had everything a patient would want.
The problem was that patients couldn’t find them. When someone in Murphy searched “dental implants near me,” this practice was nowhere in Google’s top results, and it was missing from the first page for most nearby searches. The patients who needed exactly what this practice offers were seeing competitors instead, and calling them.
In February 2024, the “Dental Implant” keyword had an Average Rank Position of 15.03, meaning patients searching near the office almost never saw this practice. For “Implant Dentist Near Me,” the practice only appeared in the Top 3 results for 3.7% of the local area. That means 96 out of 100 nearby searches went to someone else.
When patients search for “dental implants” on Google, the top 3 results get the vast majority of calls and clicks. If your practice isn’t in those top 3 spots, patients who are ready to book never see you.
Murphy, TX, Feb 2024: Advanced Dental Lounge appeared in the Top 3 for just 3.7% of local implant searches, effectively invisible across most of the service area
STARTING POINT
Search Performance Before the Campaign
Where Advanced Dental Lounge stood on the three implant keywords that drive most patient calls, when the campaign started in February 2024.
General Practice · Scaling From Referrals
Ranked 15th on Average Patients Searching for Implants Never Saw This Practice
This is the single most searched implant term in the country, with 823,000 monthly searches. At an average rank position of 15.03, Advanced Dental Lounge was buried beneath every competitor in Murphy, Plano, and the surrounding DFW suburbs. Patients scrolling Google Maps for implant providers never reached position 15. They called whoever showed up first.
Average Rank Position
15.03
Outside the top 10 at nearly every search point
FEBRUARY 2024
IMPACT ON THE PRACTICE
- Zero calls from the highest-volume implant keyword
- Competitors owned the entire map for this search
- The practice's best procedure generated no Google traffic
Implant Dentist Near Me
96 Out of 100 “Near Me” Searches Went to a Competitor
When someone searches “implant dentist near me,” they’re ready to book. Top-3 coverage was 3.7%, meaning virtually nobody searching with that intent could find this practice. An average rank of 12.59 put them well outside the visible results.
Top-3 Coverage
3.7%
96 out of 100 searchers went to a competitor
FEBRUARY 2024
IMPACT ON THE PRACTICE
- The highest-intent search term had almost zero visibility
- Patients ready to book were calling other offices
- The searches that convert fastest were all going elsewhere
Clinical Reputation
Excellent Patient Outcomes and Reviews, but Google Didn’t Know They Existed
Advanced Dental Lounge already had loyal patients and strong word-of-mouth in Murphy. But none of that translated to Google. When someone new to the area searched for an implant provider, Google had no reason to surface this practice. The reputation existed in the real world, not in search results.
Patient Reviews & Outcomes
Strong
The quality was there. The search visibility was not.
FEBRUARY 2024
IMPACT ON THE PRACTICE
- Strong reviews and reputation going to waste online
- Fully dependent on referrals and word of mouth
- A practice ready for more patients with no digital pipeline
THE STRATEGY
What We Did to Help Advanced Dental Lounge Dominate Google For 2 Years
Advanced Dental Lounge needed to own the Google Map results for implant searches across Murphy, Plano, and surrounding Collin County. We focused the entire campaign on Google Business Profile and ran it for 26 months straight.
DENTAL SEO
1. We Rebuilt Their Google Business Profile
This was a GBP-only campaign — no website work, no paid ads. We ran monthly geo-grid audits across the Murphy/Plano/Collin County service area for all three tracked implant keywords. Starting position for “Dental Implant” was rank 15.03 — outside the top 10 at nearly every grid point. From there, every decision was made around reclaiming that map. We selected primary and secondary GBP categories specifically for implant search intent, wrote a business description targeting “dental implant Murphy TX,” “implant dentist near me Plano,” and “full mouth dental implants,” and published a targeted post every single week for 26 straight months.
- Monthly geo-grid audits across the Murphy/Plano/Collin County service area for all 3 tracked implant keywords — starting rank for "Dental Implant" was 15.03
- Primary and secondary GBP categories selected specifically for implant search intent, not general dentistry
- Business description written to target "dental implant Murphy TX," "implant dentist near me Plano," and "full mouth dental implants" queries
- Weekly GBP posts published for 26 consecutive months, each one targeting a specific implant keyword and referencing Murphy, Plano, Wylie, or surrounding Collin County communities
- Q&A section built out with patient questions about implant cost, recovery timeline, and financing — written for Murphy, TX search context
Result: Google started treating this profile as the implant authority across the Murphy service area.
DENTAL SEO
1. We Rebuilt Their Google Business Profile
This was a GBP-only campaign — no website work, no paid ads. We ran monthly geo-grid audits across the Murphy/Plano/Collin County service area for all three tracked implant keywords. Starting position for “Dental Implant” was rank 15.03 — outside the top 10 at nearly every grid point. From there, every decision was made around reclaiming that map. We selected primary and secondary GBP categories specifically for implant search intent, wrote a business description targeting “dental implant Murphy TX,” “implant dentist near me Plano,” and “full mouth dental implants,” and published a targeted post every single week for 26 straight months.
- Monthly geo-grid audits across the Murphy/Plano/Collin County service area for all 3 tracked implant keywords — starting rank for "Dental Implant" was 15.03
- Primary and secondary GBP categories selected specifically for implant search intent, not general dentistry
- Business description written to target "dental implant Murphy TX," "implant dentist near me Plano," and "full mouth dental implants" queries
- Weekly GBP posts published for 26 consecutive months, each one targeting a specific implant keyword and referencing Murphy, Plano, Wylie, or surrounding Collin County communities
- Q&A section built out with patient questions about implant cost, recovery timeline, and financing — written for Murphy, TX search context
Result: Google started treating this profile as the implant authority across the Murphy service area.
DENTAL SEO
1. We Rebuilt Their Google Business Profile
This was a GBP-only campaign — no website work, no paid ads. We ran monthly geo-grid audits across the Murphy/Plano/Collin County service area for all three tracked implant keywords. Starting position for “Dental Implant” was rank 15.03 — outside the top 10 at nearly every grid point. From there, every decision was made around reclaiming that map. We selected primary and secondary GBP categories specifically for implant search intent, wrote a business description targeting “dental implant Murphy TX,” “implant dentist near me Plano,” and “full mouth dental implants,” and published a targeted post every single week for 26 straight months.
- Monthly geo-grid audits across the Murphy/Plano/Collin County service area for all 3 tracked implant keywords — starting rank for "Dental Implant" was 15.03
- Primary and secondary GBP categories selected specifically for implant search intent, not general dentistry
- Business description written to target "dental implant Murphy TX," "implant dentist near me Plano," and "full mouth dental implants" queries
- Weekly GBP posts published for 26 consecutive months, each one targeting a specific implant keyword and referencing Murphy, Plano, Wylie, or surrounding Collin County communities
- Q&A section built out with patient questions about implant cost, recovery timeline, and financing — written for Murphy, TX search context
Result: Google started treating this profile as the implant authority across the Murphy service area.
WHAT’S INCLUDED
From Invisible to Dominant, Across Every Implant Search in Murphy
DENTAL IMPLANT • 823K/MO
2.63
Average Rank Position
This number shows your average position when patients search near your office. Lower is better.
100%
TOP-3 COVERAGE
FULL MOUTH DENTAL IMPLANTS
Average Rank Position
Lower rank = more patients see you first.
100%
TOP-3 COVERAGE
IMPLANT DENTIST NEAR ME
Average Rank Position
Lower rank = more patients see you first.
51.85%
TOP-3 COVERAGE
- What happens next: We'll review your current creative, show you sample work, and tell you honestly if video is the right next step for your practice.
Before and After: What Patients See When They Search
Better Rankings Meant More Patients Taking Action
Total Patient Interactions
1,393
Patients Who Got Directions to the Office
Total Patient Interactions
138
- Zero paid ads. Every one of these interactions, every call, every direction request, every click, came from patients finding the practice naturally on Google. The 939 people who got directions to the office found Advanced Dental Lounge because it showed up in the top results when they searched. That’s what a Google Business Profile that ranks can do for a practice.
What This Means for Practices Like Yours
The Patients Who Search for Implants Are Ready to Book
The Longer It Runs, the Stronger It Gets
Showing Up Everywhere in Your Area, Not Just One Corner of It
Zero Paid Ads. Every Call and Direction Request Was Free.
Work With Life-Changing Clients
Help dental practices transform lives with every campaign you touch.
Rapid Growth Opportunities
Join a fast-growing company with room to advance your next role
100% Remote Flexibility
Work from anywhere while making a real impact your office is wherever you are.
Performance Bonuses
Your results directly earn you more we reward top performers generously.
Learn From the Best
Get mentored by industry leaders who push you to grow faster and smarter.
KEY TAKEAWAYS
What This Means for Practices Like Yours
The Longer It Runs, the Stronger It Gets
This was a 26-month campaign. The biggest jumps in patient calls and direction requests came in months 18 to 24, as reviews, content, and profile authority built up over time. Google SEO compounds. Each month of consistent work makes the next month stronger, and the results don’t disappear when you stop running an ad.
Zero Paid Ads. Every Call and Direction Request Was Free.
Over six months, the profile generated 1,393 patient interactions, 939 direction requests, and 138 direct calls from Google. All of it came from organic search, with no paid ads and no cost per click. When your Google presence is built correctly, patients find you, they call you, and it doesn’t cost you anything extra when they do.
The Patients Who Search for Implants Are Ready to Book
People searching “implant dentist near me” or “dental implants” on Google aren’t browsing. They’ve already made a decision and are choosing which practice to call. Every direction request and call in this data started with someone who had already decided they wanted implants. The only question was who they found first.
Showing Up Everywhere in Your Area, Not Just One Corner of It
Going from 3.7% to near-total Top-3 coverage means patients in virtually every part of Murphy now see Advanced Dental Lounge when they search. That kind of consistent visibility across the service area is what turns a Google ranking into a steady stream of new patients.
Start Here
Let's Look at Your Website Together
We’ll pull up your current site, walk through what’s working, and show you what a purpose-built implant website looks like for a practice like yours. 30 minutes. No commitment.
Dr. Spencer Ross
Elmtree Family Dental — Columbia, SC
4.9+
If you have been searching for the right company to boost your implant cases, look no further. I cannot recommend The Implant Engine enough. Owning a practice in rural Maine, I was a bit hesitant to begin advertising as I didn’t know how much the added exposure would help in our small state. But, after 8 months of working with The Implant Engine, I can tell you my only regret is that I didn’t start sooner.
Miranda Viets
Elmtree Family Dental — Columbia, SC
5
Dr. Anna Shagharyan
AVIVA Dental Implant Center Henderson, NV
5
SERVICES USED
The System Behind Advanced Dental Lounge's Growth
Advanced Dental Lounge ran on Local SEO. Here’s every service in the TIE stack and what each one delivers.
Dental Local SEO
GBP optimization, citation building, content strategy, review velocity, and photo optimization targeting map pack dominance for dental implant keywords.
100%
MAP PACK COVERAGE ACHIEVED
Implant Elevate ™
Custom video production featuring your doctors and real patient stories. A year of ad content from two shoot days.
13.6x
ROAS BENCHMARK
Treatment Setters™
Dental-trained call center. Financial pre-screening, credit verification, and $50 deposit before booking.
$1.73M
REVENUE BENCHMARK (15 MO.)
Full Arch Academy™
TC sales training to close 35–45% of full-arch consults. Structured process for presenting $50K cases.
35-45%
AVG. CLOSE RATE
Implant Elevate ™
Custom video production featuring your doctors and real patient stories. A year of ad content from two shoot days.
60+
VIDEO CUTS PER SHOOT
let’s talk
Book Your Growth Audit
We’ll review your current website and show you exactly what a full-arch implant website would look like for your practice.
- No spam, ever
- 30-minute call
- No obligation
What happens next: We review your current site, show you examples of what we’ve built, and give you a clear recommendation — no obligation.
We will never share your information.
Free Resource
Download The Full Arch Growth Formula
The same framework that generated $47M+ in full-arch revenue for our practices — in a free guide.
- The exact 4-system architecture TIE installs in every practice
- How to pre-vet leads for credit, income, and readiness before they hit your schedule
- Why the $50 deposit is the highest-leverage change most practices can make today
- The TC training framework that drives 30–40% close rates from consults
No commitment required. We’ll respond within one business day.
Blogs & Articles
Featured Success Stories
Deep dives into how we transformed practice growth through targeted full- arch marketing.
$1.73M
Revenue Returned
177
Consults
13.6x ROAS
15 months
Jeffrey S. Burns DDS
$633k
Revenue Returned
178
Consults
11.9x ROAS
11 months
Spencer Ross
$616K
Revenue Returned
127
Consults
17.55x ROAS
3 months
Will Winterholler
$110k+
Revenue Returned
$5,000
Ad Spent